The health market is a business area that is dynamically developing and prospective. The current trends are as follows:
In accordance with PMR data: at the end of 2016, private health care offered under fee-for-service products was worth PLN 15.43 billion, the value of medical subscriptions was PLN 3.62 billion, and the value of private health insurance reached PLN 0.55 billion.
Operations in the Health Area
The Health Area deals with the following:
1 PMR Report „The health private market in Poland in 2017”, August 2017
In the Health Area the company offers a broad range of health products adapted to the segment and clients’ needs:
Corporate client segment (health, life)
Sales of group life and health insurance constitutes the basis for the business operations of the PZU Group Health Area. The offer is addressed both to corporate clients and to the SME and micro business segment. Employers may purchase insurance in the sponsored or co-financed model, or negotiate a group offer for their employees.
To meet the highest expectations of individual clients of VIP segment, the non standard offer based on PZU Group synergy was implemented. There were connected in one offer outapatient medical care, hospital, medications, travel and accident insurance and loyalty programme.
Mass insurance segment (health, non-life insurance)
Mass clients buying non-life policies are offered additional health insurance of assistance nature, ensuring access to specific medical services if an event under the basic policy occurs.
Individual client segment (health, life)
Retail clients are provided with health care in the form of individual continuation or rider to life insurance. The following is offered as a rider to life insurance continued individually:
Under individual protection insurance the following rider is offered:
PZU Zdrowie as a medical operator offers health services both to individual clients using proprietary clinics and to corporate clients seeking an alternative to group insurance.
Achievements in the Health Area