Along with the new Strategy for 2017-2020, the Group’s business model will also be modified assuming a shift from an insurer’s model (chiefly involved in the valuation and transfer of risk) toward the model of a service company (an advisory company operating on the basis of technological know-how). This will enable clients to optimize their decisions at all stages of their lives. It will ultimately translate into growing trust and loyalty placed in the brand of first choice which PZU will become when it comes to insurance, finance and health services.
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